Empower your search marketing strategy.
Appear at the top of
Google Search and in AI answers.
As a passionate advocate for digital growth, Maria understands that today's customer journey begins online—whether through Google Search or AI-powered platforms like ChatGPT. She helps organizations increase their visibility through integrated search strategies that combine Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and AI Search Optimization (AISO), ensuring they are found, trusted, and recommended wherever customers search.
Uncover her story…
Maria’s passion for SEO, AI search and business growth is at the heart of it all.
Based in Toronto, Canada, Maria Fiorini is a seasoned marketing leader with over 13 years of experience in search optimization, digital marketing, and business development.
With a proven track record of driving growth, she specializes in helping organizations increase qualified sales leads by improving their visibility across both Google Search and AI-powered search platforms. Her expertise spans Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and AI Search Optimization (AISO), ensuring businesses are discovered wherever customers search.
Her passion for simplicity, innovation, and technology is at the heart of her customer-first approach, helping organizations stay ahead in an increasingly AI-driven digital landscape.
Whether working with startups or established enterprises, Maria tailors each strategy to her clients' unique goals while empowering their teams with the knowledge and tools to sustain long-term success.
With extensive experience marketing technology companies, Maria brings a strong technical mindset to search optimization. She understands that earning visibility in both search engines and AI-generated answers requires a balance of technical website optimization, high-quality content, structured data, and digital authority. By combining analytical thinking with creative strategy, she develops integrated search programs that deliver measurable business results.
Maria's holistic approach extends beyond search optimization to include paid media, social media, content marketing, email marketing, and digital strategy—creating connected marketing ecosystems that help businesses grow with confidence in an evolving search landscape.
As the Director of Marketing and Communications at leading technology company, with over 1,000 employees across Canada— Maria has successfully spearheaded transformative digital marketing initiatives, which include:
Transitioned the marketing and communications strategy to 98% digital
Increased sales leads by 120% using a targeted SEO and Google Ad strategy
Maintains a business-to-business (B2B) lead-to-client conversion rate of 5%
Oversees the operation of more than 20 websites, implementing top-tier SEO strategies
Built and oversees an in-house marketing team of ten digital marketers specializing in search marketing, marketing and communications, graphic and video design.
Oversees a turnkey marketing and communications strategy for the following in-house programs: SEO, social media, content, product and email marketing, corporate communications, graphic and video design, App Store Optimization and event management. Maria’s team provides B2B marketing on behalf of the company, as well as business-to-consumer (B2C) marketing services on behalf of the companies managed client portfolio.
Helping businesses grow through Google Search and AI visibility is what she does best.
An inside look at her day to day.
Unlock your business potential & performance.
Leverage Maria’s search marketing expertise for ultimate revenue capture.
13+
Years of digital and search marketing leadership.
$7M
Generated 7 million dollars in 7 years from SEO lead generation strategies.
98%
Of marketing strategies transition to digital with Maria’s expertise.
62%
Of B2B leads are generated from effective search marketing.
Search Optimization Advisory Services
Increase your visibility across Google Search and AI-powered search.
Maria helps businesses build a strong digital presence that drives qualified leads, strengthens brand trust, and increases discoverability wherever customers search. Whether you're launching a new business or optimizing an existing website, she develops tailored strategies that improve visibility across both traditional search engines and AI-powered platforms like ChatGPT.
Every engagement includes a comprehensive search optimization strategy, step-by-step implementation plan, and actionable roadmap, ensuring clients understand how to improve their visibility, measure performance, and achieve long-term growth across both SEO and AI search.
Search Growth Blueprint
Strategic search optimization advisory services for businesses at any stage of growth.
Whether you're launching a new business or looking to improve an existing website, this package provides the strategy, roadmap, and expert guidance needed to increase your visibility across both Google Search and AI-powered search platforms like ChatGPT.
40-Point Search Optimization Audit (for businesses with an existing website) – A comprehensive assessment of your website's technical SEO, on-page optimization, content, performance, and overall search readiness. For businesses without a website, this is replaced with strategic website planning recommendations.
Custom Search Strategy, Plan & Roadmap – A tailored strategy aligned with your business goals, industry, and target audience, outlining the steps needed to improve your visibility across traditional search engines and AI-powered search.
Competitor Search Analysis – Benchmark your competitors' search presence to identify opportunities and uncover strategies that will give your business a competitive advantage.
360° Marketing Audit & Recommendations – Review your broader marketing efforts to ensure your website, content, advertising, email marketing, and social media work together to strengthen your search visibility.
Agency & Freelancer Recommendations (if outsourcing) – Receive recommendations for trusted professionals who can efficiently implement your strategy.
Tools & Platform Recommendations (if implementing in-house) – Learn which free and paid tools will help you optimize, monitor, and measure your search performance.
Strategy Presentation – A comprehensive walkthrough of your recommendations and roadmap presented to you and your team.
One Month of Advisory Support – Ongoing guidance and strategic support as you begin implementing your recommendations.
Benefits:
Increase your visibility across Google Search and AI-powered search.
Generate more qualified leads, build trust, and strengthen brand awareness.
Receive a clear, prioritized roadmap tailored to your business.
Gain confidence selecting agencies, freelancers, or internal resources to execute your strategy.
Learn how to measure success using meaningful search and performance data.
Build a long-term search strategy designed to evolve alongside changing search technologies.
Bonus: Need continued guidance? Ongoing consulting and advisory services are available.
Hire Maria to enlighten & inspire your audience.
Beginner mentee and advocate
for women in business.
Maria takes pride in being a mentor for students and beginners in SEO and an advocate for women in business. She strongly believes in the power of sharing information and is enthusiastic about simplifying ideas particular to SEO and career leadership skills.
She excels at motivating and inspiring others by simplifying complex ideas with unique concepts.
Student workshops
Workshops for marketing agencies and in-house marketing teams
Panel speaker
TedX speaker
Keynote speaker
FAQs
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Maria helps businesses kickstart and improve their SEO and AI search strategies with the goal of increasing sales leads, brand trust and awareness.
She provides her clients with a comprehensive search strategy, step-by-step plan and road map which are easy to implement for businesses conducting recommended steps in-house, or intuitive to oversee for businesses outsourcing recommended steps.
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Maria’s search marketing advisor service consists of the following steps:
Step 1: Maria will host a discovery call with you to learn more about your industry, business and bottom lines.
Step 2: Maria will then provide you with a formal package of recommendations on how to strengthen your website and overall web presence to help increase your bottom line.
Step 3: Maria will then host a formal virtual presentation to review recommendations, ensuring you have a complete understanding of SEO, AI search and next steps required.
Step 4: Maria will be available to answer any questions that arise for one month, starting from the date you begin implementing her search strategy. Ongoing consulting is available beyond the one month period by request.
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Maria’s advisor services will help support your designated internal resource responsible for overseeing external providers who impact your online presence. By educating you and your staff on SEO and AI search, Maria will ensure you have the knowledge required to efficiently assess current and future service providers ensuring they execute with due diligence, quality work at a high level on behalf of your company.
Working with Maria will allow you to ask external providers the right questions, hire the right proponent and provide you the ability to double check their work, ensuring you receive top notch service and results.
Maria offers ongoing consulting for businesses requiring additional support managing external marketing providers.
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Maria’s SEO and AI search advisor services will help support your designated marketing resource by educating them about SEO and AI search and helping them become familiar with advanced search marketing strategies.
Her clear and concise blueprint for your business, accompanied by a simple step-by-step plan and road map will allow your marketing resource to easily follow and execute recommended next steps as well as set up performance tracking reports to allow you to monitor and measure your ongoing SEO and AI search results.
Maria will be available to answer any questions that arise for one month, starting from the date you begin implementing her recommendations.
Ongoing consulting is available for guidance beyond the one month period by request.
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Maria’s forte is simplifying complex ideas. Her motto is, “anyone can do SEO and optimize for AI search, you just need to know what steps to take.”
Maria’s step-by-step breakdown will help you easily follow and execute recommended next steps as well as set up tracking and performance reporting to allow you to monitor and measure your ongoing results.
Maria will be available to answer any questions that arise for one month, starting from the date you begin implementing her recommendations.
Ongoing consulting is available for guidance beyond the one month period by request.
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Maria is a trusted source that can be relied upon to guide your online presence, SEO and AI search strategy in the right direction. Her recommendations encompass search marketing best-practices that comply with Google’s algorithm and Search Quality Evaluator Guidelines.
Although her service does not include execution, her recommendations are broken down into simple steps that are easy for you, your internal marketing resource or external service provider to follow.
For businesses planning to outsource SEO and AI search services, Maria’s plan will include a list of vetted and trusted professionals.
For businesses with internal marketing resources, Maria’s plan will include a list of free tools and also platform subscriptions that will help you perform, monitor and measure your SEO and AI search results.
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Maria’s advisor services are virtual and can support businesses world-wide. Communications, however, are limited to English.
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Maria’s SEO and AI search advisor service consists of the following steps:
Step 1: Maria will host a one hour discovery call with you to learn more about your industry, business and bottom lines.
Step 2: 15 business days later, Maria will provide you with a formal package of recommendations on how to strengthen your website, overall web presence and bottom lines.
Step 3: Maria will then host a formal, one to two hour virtual presentation to review her recommendations, ensuring you gain a complete understanding of SEO, AI search and required next steps.
Step 4: Maria will be available to answer any questions that arise for one month, starting from the date you begin implementing her recommendations. Ongoing consulting is available for guidance beyond the one month period by request.
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Maria is based in Toronto, Canada, however she provides speaking services about SEO, AI search and career leadership world-wide. Her communications are limited to English.
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Maria takes pride in being a mentor for students and beginners in search marketing, and advocate for women in business. She has a passion for speaking about SEO and AI search, motivating beginners to develop career leadership skills, as well as the success for women in business.
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The short answer is that today, all businesses would benefit from search optimization.
Whether it’s for business-to-consumer or business-to-business sales, nearly 92% of consumer buying begins online. Today, we depend on search engines such as Google to point us in the right direction—whether we’re looking for a location, looking up reviews or new ideas, or straight up buying online through e-commerce websites.
It’s important for businesses to be where their customers are, and that’s online. Search optimization helps businesses appear in top Google Search results and in AI conversations for queries relevant to their business.
It’s safe to say that all businesses should have a website and should ensure that their website is easily visible and accessible online. This is done through search optimization.
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SEO is the process of optimizing the front and back end design of a website to improve its visibility and ranking in search engine results for relevant search queries.
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SEO is organic; meaning it does not require you to pay a search engine to display your website in top search results.
Google Ads are paid; meaning you pay advertising dollars to have your website (and corresponding advertisement) appear in top search results.
PRO TIP: It’s important to ensure your website is optimized for SEO before investing in Google Ads. If your website is not optimized for SEO, it will have a negative impact on your Google Ads (in terms of visibility and cost).
Once your website is optimized for SEO, it is strategic to also invest in Google Ads. When businesses occupy the first two ranking positions on Google (with an organic and paid result), they are more likely to attract visitors as a result of increased brand trustworthiness.
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SEO and AI search requires ongoing commitment and effort—it’s not a one and done service. Depending on the industry, it can take several months (or longer) to appear in top Google Search results. This is because Google’s algorithm considers many factors when ranking websites.
When executing SEO, it’s important to remember why search engines like Google exist. And that’s because they want to provide consumers the most accurate, up to date answer. With this being said, Google’s algorithm scores websites based on their experience, expertise, authoritativeness and trustworthiness (E-E-A-T).
As a result, businesses must keep their website’s up-to-date with fresh content and keep a close eye on competitor web initiatives—making SEO an ongoing effort.
PRO TIP: To reap SEO results quicker, businesses can inform Google when they’ve made updates to their website.
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The beauty of SEO is that it’s data rich. Maria will guide you on how to monitor, measure and control your results.
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AI search is a new way people find information online using conversational AI tools like ChatGPT, Google AI Mode, Google's AI Overviews, Microsoft's Copilot, and Perplexity. Instead of browsing through a list of links, users ask questions in natural language and receive direct, AI-generated answers that often reference trusted websites and brands.
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Traditional SEO focuses on helping your website rank highly in search engine results like Google. AI search optimization builds on those same principles while also helping your content become a trusted source that AI platforms can understand, reference, and recommend in their responses.
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Yes. SEO remains the foundation of online visibility. AI search relies heavily on high-quality, well-structured, authoritative websites. Businesses with strong SEO are generally better positioned to appear in both traditional search results and AI-generated answers.
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More people are turning to AI assistants to research products, compare services, and make purchasing decisions. Optimizing for both Google Search and AI search helps your business reach customers wherever they choose to search, increasing visibility, trust, and qualified sales opportunities.
Let’s get started.
Interested in working with Maria’s Search Optimization Advisory Services? Fill out the form and she will be in touch shortly.
MARIA FIORINI, SEARCH MARKETING EXPERT
“All roads start with search.”
Search optimization is about more than appearing at the top of Google—it's about ensuring your business is discovered, trusted, and recommended wherever customers search, including AI-powered platforms like ChatGPT. The most successful, sales-driven marketing strategies are built around search because nearly 92% of customer journeys begin online.