Empower your search marketing strategy.
Appear at the top of
Google Search.
As a passionate advocate for the power of business development through Search Engine Optimization (SEO), Maria understands that in today’s digital landscape—where nearly 92% of a consumers buying process begins online—businesses must be where their customers are.
This drives her commitment to helping companies rank at the top of Google Search with effective SEO advisor services.
SEO is the process of optimizing the front and back end design of a website to rank higher on search engines such as Google.
Uncover her story…
Maria’s passion for SEO and business development is at the heart of it all.
Based in Toronto, Canada, Maria Fiorini is a seasoned marketing expert with over 13 years of experience in SEO and both digital and traditional marketing disciplines.
With a strong track record of driving results, she specializes in increasing sales leads for businesses by offering tactical web solutions that help them appear in top Google Search results.
Her love for ease, convenience, and technology is at the heart of her consumer-driven approach, all while ensuring that businesses stay ahead in an increasingly competitive market.
Whether working with startups or established businesses, Maria tailors each strategy to her client’s unique needs while ensuring their teams understand SEO and can effectively implement her recommended approach.
With extensive experience in marketing for technology companies, Maria has developed a technical mindset crucial for effective SEO. She recognizes that success in search marketing requires a precise, analytical approach—balancing behind-the-scenes web coding with on-page website optimization. Her ability to merge technical expertise with creative problem-solving allows her to craft comprehensive digital marketing strategies that deliver measurable results.
Maria’s holistic approach to search marketing and business development extends beyond SEO, incorporating various realms of digital marketing such as online advertising, social media, content and email marketing. Her strategic insights and innovative mindset make her a valuable partner for businesses looking to elevate their digital marketing efforts with confidence and clarity.
As the Director of Marketing and Communications at leading technology company, with over 900 employees across Canada— Maria has successfully spearheaded transformative digital marketing initiatives, which include:
Transitioned the marketing and communications strategy to 98% digital
Increased sales leads by 120% using a targeted SEO and Google Ad strategy
Maintains a business-to-business (B2B) lead-to-client conversion rate of 5%
Oversees the operation of more than 20 websites, implementing top-tier SEO strategies
Built and oversees an in-house marketing team of ten digital marketers specializing in search marketing, marketing and communications, graphic and video design.
Oversees a turnkey marketing and communications strategy for the following in-house programs: SEO, social media, content, product and email marketing, corporate communications, graphic and video design, App Store Optimization and event management. Maria’s team provides B2B marketing on behalf of the company, as well as business-to-consumer (B2C) marketing services on behalf of the companies managed client portfolio.
Driving sales with SEO is what she does best.
An inside look at her day to day.
Unlock your business potential & performance.
Leverage Maria’s search marketing expertise for ultimate revenue capture.
13+
Years of digital and search marketing leadership.
$7M
Generated 7 million dollars in 7 years from SEO lead generation strategies.
98%
Of marketing strategies transition to digital with Maria’s expertise.
62%
Of B2B leads are generated from effective search marketing.
SEO Advisor Services
Refine your web presence for greater online visibility and ROI.
Maria helps businesses create a strong online presence for optimal lead generation, brand trust and awareness. She provides recommendations on how to kickstart SEO for new businesses and optimize SEO for established businesses.
Maria ensures her clients gain a complete understanding of SEO, providing them with a comprehensive SEO strategy, step-by-step plan and road map to maximize online visibility and performance tracking.
SEO OPTIMIZATION PACKAGE
SEO advisor services for businesses with a website.
Already have a website, but not seeing the traffic or conversions you need? This package helps businesses optimize their SEO and search marketing performance to gain a competitive edge.
This package includes:
40-Point SEO Quality Assurance Report – A deep-dive audit assessing both behind-the-scenes technical SEO (coding, website performance) and on-page SEO (content, keywords, structure).
Custom SEO Strategy, Plan & Road Map – A tailored strategy that aligns with your business objectives and industry trends, accompanied by a step-by-step plan and roadmap to set up your online presence for maximum online visibility and measurable performance results.
SEO Competitor Analysis — Identify industry benchmarks and gather insights about competitor SEO stances and strategies.
360° Marketing Audit & Recommendations – Evaluate your current marketing efforts beyond SEO to identify opportunities. Holistic insights on how to integrate SEO with your broader marketing efforts, ensuring every strategy leads back to search optimization.
Agency & Freelancer Recommendations – Get access to a list of vetted and trusted professionals to execute the next steps efficiently. *Applicable to businesses outsourcing recommended next steps.
Tool & Subscription Recommendations - Get access to a list of proven, free tools and platform subscriptions that will help you perform, monitor and measure your SEO results. *Applicable to businesses executing recommended next steps in-house.
A comprehensive overview of recommendations will be presented to you and/ or your team.
Ongoing support and guidance for one month, from the date you begin implementing recommendations.
Benefits of this package:
Appear at the top of Google Search — Generate increased sales leads, build greater brand trust and awareness.
For businesses outsourcing recommended next steps — Ability to efficiently assess current and future service providers ensuring due diligence of quality and level of work.
For businesses executing recommended next steps in-house — Gain a complete understanding of SEO and a clear, concise step-by-step strategy, plan and roadmap to set up your online presence for maximum online visibility.
Measurable results — the beauty of SEO is that it’s data rich. Maria will guide you on how to monitor, measure and control your results.
Bonus: Need continued guidance beyond this package? Ongoing consulting services are available.
SEO KICKSTART PACKAGE
SEO advisor services for businesses without a website.
Are you launching a new business and need a strong digital foundation? This package is designed to advise businesses that have not yet built a website but want to ensure they get off to the right start with SEO.
This package includes:
Custom SEO Strategy, Plan & Road Map – A tailored strategy that aligns with your business objectives and industry trends, accompanied by a step-by-step plan and roadmap to set up your online presence for maximum online visibility and measurable performance results.
SEO Competitor Analysis— Identify industry benchmarks and gather insights about competitor SEO stances and strategies.
360° Marketing Audit & Recommendations – Evaluate your current marketing efforts beyond SEO to identify opportunities. Holistic insights on how to integrate SEO with your broader marketing efforts, ensuring every strategy leads back to search optimization.
Agency & Freelancer Recommendations – Get access to a list of vetted and trusted professionals to execute the next steps efficiently. *Applicable to businesses outsourcing recommended next steps.
Tool & Subscription Recommendations - Get access to a list of proven, free tools and platform subscriptions that will help you perform, monitor and measure your SEO results. *Applicable to businesses executing recommended next steps in-house.
A comprehensive overview of recommendations will be presented to you and/ or your team.
Ongoing support and guidance for one month, from the date you begin implementing recommendations.
Benefits of this package:
Appear at the top of Google Search — Generate increased sales leads, build greater brand trust and awareness.
For businesses outsourcing recommended next steps — Ability to efficiently assess current and future service providers ensuring due diligence of quality and level of work.
For businesses executing recommended next steps in-house — Gain a thorough understanding of SEO and a clear, concise step-by-step strategy, plan and roadmap to set up your online presence for maximum online visibility.
Measurable results — the beauty of SEO is that it’s data rich. Maria will guide you on how to monitor, measure and control your results.
Bonus: Need continued guidance beyond this package? Ongoing consulting services are available.
MARIA FIORINI, SEARCH MARKETING EXPERT
“All roads start with SEO.”
SEO is not just about appearing in top search results, it’s about generating qualified sales leads and building brand trust and awareness. Successful, sales-driven marketing strategies revolve around SEO. This is because nearly 92% of customer journey’s begin online.
Hire Maria to enlighten & inspire your audience.
Beginner mentee and advocate
for women in business.
Maria takes pride in being a mentor for students and beginners in SEO and an advocate for women in business. She strongly believes in the power of sharing information and is enthusiastic about simplifying ideas particular to SEO and career leadership skills.
She excels at motivating and inspiring others by simplifying complex ideas with unique concepts.
Student workshops
Workshops for marketing agencies and in-house marketing teams
Panel speaker
TedX speaker
Keynote speaker
FAQs
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Maria helps businesses kickstart and improve their SEO strategies with the goal of increasing sales leads, brand trust and awareness.
She provides her clients with a comprehensive SEO strategy, step-by-step plan and road map which are easy to implement for businesses conducting recommended steps in-house, or intuitive to oversee for businesses outsourcing recommended steps.
Maria offers an SEO advisory package for new businesses that do not currently have a website (SEO Kickstart Package). She also offers an SEO advisory package for established businesses that already have a website(s) (SEO Optimization Package).
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Maria’s SEO advisor service consists of the following steps:
Step 1: Maria will host a discovery call with you to learn more about your industry, business and bottom lines.
Step 2: Maria will then provide you with a formal package of recommendations on how to strengthen your website and overall web presence to help increase your bottom line. Your package will include all elements mentioned within the package you signed up for (SEO Kickstart Package or SEO Optimization Package).
Step 3: Maria will then host a formal virtual presentation to review recommendations, ensuring you have a complete understanding of SEO and next steps required.
Step 4: Maria will be available to answer any questions that arise for one month, starting from the date you begin implementing her SEO strategy. Ongoing consulting is available beyond the one month period by request.
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Maria’s advisor services will help support your designated internal resource responsible for overseeing external providers who impact your online presence. By educating you and your staff on SEO, Maria will ensure you have the knowledge required to efficiently assess current and future service providers ensuring they execute with due diligence, quality work at a high level on behalf of your company.
Working with Maria will allow you to ask external providers the right questions, hire the right proponent and provide you the ability to double check their work, ensuring you receive top notch service and results.
Maria offers ongoing consulting for businesses requiring additional support managing external marketing providers.
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Maria’s SEO advisor services will help support your designated marketing resource by educating them about SEO and helping them become familiar with advanced SEO strategies.
Her clear and concise SEO strategy for your business, accompanied by a simple step-by-step plan and road map will allow your marketing resource to easily follow and execute recommended next steps as well as set up performance tracking reports to allow you to monitor and measure your ongoing SEO results.
Maria will be available to answer any questions that arise for one month, starting from the date you begin implementing her SEO recommendations.
Ongoing consulting is available for guidance beyond the one month period by request.
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Maria’s forte is simplifying complex ideas. Her motto is, “anyone can do SEO, you just need to know what steps to take.”
Maria’s step-by-step breakdown will help you easily follow and execute recommended next steps as well as set up tracking and performance reporting to allow you to monitor and measure your ongoing SEO results.
Maria will be available to answer any questions that arise for one month, starting from the date you begin implementing her SEO recommendations.
Ongoing consulting is available for guidance beyond the one month period by request.
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Maria is a trusted source that can be relied upon to guide your online presence and SEO strategy in the right direction. Her recommendations encompass SEO best-practices that comply with Google’s algorithm and Search Quality Evaluator Guidelines.
Although her service does not include execution, her recommendations are broken down into simple steps that are easy for you, your internal marketing resource or external service provider to follow.
For businesses planning to outsource SEO services, Maria’s plan will include a list of vetted and trusted professionals.
For businesses with internal marketing resources, Maria’s plan will include a list of free tools and also platform subscriptions that will help you perform, monitor and measure your SEO results.
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Maria’s SEO advisor services are virtual and can support businesses world-wide. Communications, however, are limited to English.
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Maria’s SEO advisor service consists of the following steps:
Step 1: Maria will host a one hour discovery call with you to learn more about your industry, business and bottom lines.
Step 2: 15 business days later, Maria will provide you with a formal package of recommendations on how to strengthen your website, overall web presence and bottom lines. Your package will include all elements outlined within the package you signed up for (SEO Kickstart Package or SEO Optimization Package).
Step 3: Maria will then host a formal, one to two hour virtual presentation to review her recommendations, ensuring you gain a complete understanding of SEO and required next steps.
Step 4: Maria will be available to answer any questions that arise for one month, starting from the date you begin implementing her SEO recommendations. Ongoing consulting is available for guidance beyond the one month period by request.
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Maria is based in Toronto, Canada, however she provides speaking services about SEO and career leadership world-wide. Her communications are limited to English.
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Maria takes pride in being a mentor for students and beginners in SEO and advocate for women in business. She has a passion for speaking about SEO, the search marketing industry as a whole, motivating beginners to develop career leadership skills, as well as the success for women in business.
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The short answer is that today, all businesses would benefit from SEO.
Whether it’s for business-to-consumer or business-to-business sales, nearly 92% of consumer buying begins online. Today, we depend on search engines such as Google to point us in the right direction—whether we’re looking for a location, looking up reviews or new ideas, or straight up buying online through e-commerce websites.
It’s important for businesses to be where their customers are, and that’s online. SEO helps businesses appear in top Google Search results for queries relevant to their business.
It’s safe to say that all businesses should have a website and should ensure that their website is easily visible and accessible online. This is done through SEO.
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SEO is the process of optimizing the front and back end design of a website to improve its visibility and ranking in search engine results for relevant search queries.
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SEO is organic; meaning it does not require you to pay a search engine to display your website in top search results.
Google Ads are paid; meaning you pay advertising dollars to have your website (and corresponding advertisement) appear in top search results.
PRO TIP: It’s important to ensure your website is optimized for SEO before investing in Google Ads. If your website is not optimized for SEO, it will have a negative impact on your Google Ads (in terms of visibility and cost).
Once your website is optimized for SEO, it is strategic to also invest in Google Ads. When businesses occupy the first two ranking positions on Google (with an organic and paid result), they are more likely to attract visitors as a result of increased brand trustworthiness.
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SEO requires ongoing commitment and effort—it’s not a one and done service. Depending on the industry, it can take several months (or longer) to appear in top Google Search results. This is because Google’s algorithm considers many factors when ranking websites.
When executing SEO, it’s important to remember why search engines like Google exist. And that’s because they want to provide consumers the most accurate, up to date answer. With this being said, Google’s algorithm scores websites based on their experience, expertise, authoritativeness and trustworthiness (E-E-A-T).
As a result, businesses must keep their website’s up-to-date with fresh content and keep a close eye on competitor web initiatives—making SEO an ongoing effort.
PRO TIP: To reap SEO results quicker, businesses can inform Google when they’ve made updates to their website.
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The beauty of SEO is that it’s data rich. Maria will guide you on how to monitor, measure and control your results.
Let’s get started.
Interested in working with Maria’s SEO expertise? Fill out the form and she will be in touch shortly.